Our friends in New York always ask about our home country: Italy is in the heart of Americans. I always feel very proud when they refer to our country not only as a territory rich in natural beauty, but also with an important heritage in history and culture, lifestyle, shopping and gastronomy.
Tourism has undergone an evolution and transformation in recent decades and travellers are more interested in experiencing the reality and the local traditions of the places they are visiting. Therefore, the food and wine industries have become more so important in order to communicate culture and tradition.
The popularity of Italian cuisine combined with the success of the wine industry (which has seen a significant growth in foreign exports), has greatly increased the demand for wine routes. The cellars are not only seen as places where wine is produced, but they take on an educational role combining the tradition and the territory.
Open Cellars (‘CANTINE APERTE’ in Italian) is the most important wine tourism event in Italy. Since 1993, member wineries of Movimento Turismo del Vino open their doors to personally meet the public on the last Sunday in May. Over time, Open Cellars has become a philosophy, a way to travel and discover Italian wine territories, which has seen an increasing number of tourists, wine wonderers and wine lovers visiting wineries from year to year hoping for a unique experience.
In addition to the chance to taste wines and to buy them right at the wineries, the secrets of vinification and ageing can be discovered right in the cellar. Open Cellars has experienced growing success also thanks to the initiatives of the winemakers who have developed unique ways to welcome their guests.
“Wine rejoices the heart of man and joy is the mother of all virtues” said Johann Wolfgang von Goethe.
Discover Open Cellars map in the Marche region at: